General Store represents the best of the american brands. Only the most important and with an historical value, General Store offers an accurate selection of appearel, footwear and accessories for mens and women of MCS and Napapijri brands on outlet price.


MCS was originally founded in the 1970’s and traded as Marlboro Country Store and changed it’s name to Marlboro Sportswear in 1984 before a final and the most memorable persona as Marlboro Classics in 1987.

The brand established itself as the original American West Lifestyle Brand. Now 25 years later the brand has evolved and is now known as MCS, the same American West lifestyle and Italian design continues and gathers pace and strength, the original “Rider” logo is now synonymous with the brand and is as popular as ever.

MCS is now a global brand with a comprehensive collection of clothing and accessories including footwear and kids. MCS is sold in over 45 countries through 200+ MCS branded retail stores, 1,400 shop in shop locations, with partners such as Galleries Lafayette, Inno, Coin and Printemps.

Brand Proposition:
Mix the American West lifestyle with Italian quality and style and a brand is born.

Brand Mission:
To be the most exciting fashion lifestyle brand.


NAPAPIJRI_HORIZONTALNapapijri, the famous brand recognized from the Norwegian flag, is closely linked to the brand’s DNA, representing Europe’s northernmost country, the birthplace of some of the great explorers of the 20th century as well as a land of extreme conditions and magnificent landscapes.

Store Contact

Ph. : +39 0187 894761

Map 63

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