General Store Sport is a Concept where you can find international brands such as NEW BALANCE and SUPERDRY. Men’s, women’s and children’s footwear, clothing and accessories Let’s make excellent happen.



New Balance was born in Boston at the dawn of the 20th century as a producer of arches and plantar supports. He specialized in a sports company around the 70s, and has grown to become today one of the most important global company leaders in the sector. Its philosophy derives from the fact that a higher quality product sells much more for its technical characteristics and qualities, which thanks to a celebrity of the sport that wears it and promotes it for a fee. This is the choice made in the 90s, and never reneged. For over 100 years the company continues to make high quality sports shoes, faithful to the original values of “Integrity”, “Team Work” and “Total Consumer Satisfaction”.


Superdry is a contemporary brand, characterized by high quality products that blend American vintage style, Japanese-inspired graphics and English elegance. The products are characterized by quality fabrics, authentic vintage finishes, exclusive details, hand-drawn motifs with innovative techniques and tailored cuts combined with different styles. This marked originality has assured the brand a distinctive charm, in addition to the appreciation of the international jet set.

Store Contact

Ph. : +39 0187 896668

Map 42

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