A streetwear always aware to market demand.
A SUCCESSFUL NAME: FRANKIE GARAGE
In 2005 a winning idea broke through: a logo with an attractive design, with yellow and black as catchy colours.
A casual sportswear product for guys that immediately intrigues everyone, from professionals to end users. Thanks to a massive advertising campaign (billboards in almost all italian soccer stadium of A and B series; TV appearances on series such as “Le Iene” and “Colorado Caffè”; dynamic billboards on buses and subways; spots on TV network Sky, printing, etc.) the company suddenly finds itself in the spotlight. The entire company is put to the test and is strengthened. The orchestration is great and involves every sector: from product to logistics, from administration to business. The goal is the same: handle success and strengthen it.